Who we are

The Good Wardrobe was founded by Zoe Robinson with the aim of making it as simple as possible to dress stylishly and sustainably.

A reformed shopaholic, she is now an eco fashion advocate and charity shop addict who would rather repair a garment than buy a new one. In 2012 she was appointed London Leader by the London Sustainable Development Commission and in 2013 was shortlisted in the Observer Ethical Awards Well dressed category.

Zoe is also a writer and curator for businesses, publications, charities and community organisations, advising on anything from branding and marketing to lifestyle events and campaigns. 

Other key achievements include:

Highly Commended for Fashion in 2014 Sustainable City Awards
Shortlisted for The Observer Ethical Awards 2013
Future 50 Award winner 2013
Metro / IPA Creative Pioneer 2012
Brand Amplifier Finalist 2012
Member of Courvoisier Future 500
Bronze Award UK Entrepreneur of the Year World Skills 2010


Graphic for The Good Wardrobe newsletter linkGraphics for connecting to The Good Wardrobe via social networks and email newsletters

Graphical link to forum page to ask for advice from The Good Wardrobe community
Graphical link to "Give Advice" area on the Good Wardrobe forums
Graphical link to rate and review businesses on The Good Wardrobe Directory


Pledge here to share your skills and learn more about our campaign to get London sewing.