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My style story

My Mum asked me a few weeks ago if I would be posting my Observer Ethical Award entry - I said I thought not. Bizarrely, I felt a little shy about it, perhaps because the winners hadn't at that time been announced. But since then a few more people have asked me about the outfit that got me shortlisted, so I thought I would tell it's story after all. It also gives me the opportunity to acknowledge some of the lovely brands who helped me achieve my runner-up status in the 'The Green Oscars'.

We're celebrating!

We have been doing quite a lot of celebrating over the last two weeks. Wednesday this week marked the six month anniversary of our launch, and on Thursday we went to collect our first award!

The Future 50 Awards recognise the "achievements of the young entrepreneurs who have demonstrated an innovative approach to advancing a socially responsible business venture. These candidates are the pipeline to a brighter future and a better tomorrow."

See you in May!

Launching a new website at the same time as planning my wedding has at times been a challenge. I haven't been able to dedicate as much time as I would like to either as over the past couple of months, but on the whole I have stayed fairly calm. It does help that my search for dresses, suits and other wedding accessories has also served as useful research for the site. 

Fairtrade Fortnight celebrations

Our recent Sew It Forward event at Divine Chocolate’s pop-up shop was, if we do say so ourselves, a huge success. The evening, a celebration of Fairtrade Fortnight and International Women’s Day, was also a collaboration with Oxfam who came along to talk about their Get Together campaign.

Divine hosts...Sew It Foward

We are thrilled to be collaborating with Divine Chocolate to run a Sew It Forward event at their Covent Garden pop-up shop. It's going to be held on Thursday 7th March in celebration of Fairtrade Fortnight and Oxfam’s Get Together for International Women’s Day.

Making of the Sew It Forward banner

Sew It Forward is an initiative that we launched recently to encourage people to share their sewing, mending and knitting skills with their friends, family, neighbours, or anyone else who is keen to learn or willing to listen. It is about grabbing these skills while we can, before they are lost forever, and passing them on.

Sew It Forward gift voucher

Last Thursday saw the launch of our Sew It Forward campaign - whilst many Londoners frantically geared up for the biggest shopping day of the year, we were celebrating a project which aims to slow consumption.

The Good Wardrobe goes live!

Well, after nearly two years of developing The Good Wardrobe, months of design and web build, launch day has finally arrived. Back in the Autumn of 2010 it was just a seed of an idea which grew, gathered speed, slowed-up on occasion, then eventually snow-balled unstoppably into what you see here. I thought many times about whether this was something I could do on my own, but ultimately I realised it was something that I couldn’t not do.

Timothy Everest: how to wear a 'pocket square'

On a recent rainy evening, we took sanctuary at Morton's Club in Mayfair to enjoy an evening with tailor Timothy Everest. The audience was regaled with tales from Timothy's illustrious career and what struck us most was that, for a man who has since dressed so some of the world's most famous men, he is refreshingly down-to-earth. What we at The Good Wardrobe also love was his vision to create "investment pieces that stood out and were built to last."

Suffering for my shoes

It is one thing for me to choose fabulous shoes at the expense of my own comfort – blisters, bunions, bad back - I can’t ask for sympathy as it is totally self-inflicted. However, it’s quite another thing altogether for me to accept that someone half way across the world (and in some cases just a few miles across London) is suffering a far worse fate than sore feet, just so I can bag a bargain.

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