Finding new sustainable clothing online

I've been trying to buy better for the last few years but have found it difficult to find clothes that I like and also shopping for the full spectrum of jeans to shoes to accessories is time consuming. How do you find new sustainable apparel? It's been a big enough problem for me to think about starting a business in this area - do you think that there's a gap in the online market for something like this? Any help, comments and tips would be much appreciated :)

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