Percival & Olivia Hegarty for Traidremade

Traidremade, the label founded by fashion reuse charity TRAID, has collaborated with Soho-based menswear store Percival and designer Olivia Hegarty to launch two exciting limited edition collections.

The menswear capsule collection ‘Percival for Traidremade’ features some of Percival’s most-loved designs including a contemporary pea coat, check shirts in brushed cotton and slim-cut wool trousers. Olivia Hegarty, one of the partners at Percival makes her first foray into womenswear with a collection that boasts a stylish oversized coat, cool blazer and grown-up playsuit.

Long Blazer in Orange Grossgrain, £230 from new sustainable womenswear collection Olivia Hegarty for Traidremade

Allied with their exceptional design and craftsmanship, the brilliance of these collections lies in the fact that each piece is made in UK factories using only reclaimed textiles. Both pre and post-consumer textiles are used in Traidremade’s collections, including donations of ‘waste’ fabrics from the factories and mills of luxury brands. This high-quality cloth is a perfect fit for these new collaborations which are designed with both style and longevity in mind.

Pea Coat in Camel Cashmere, £285 from new sustainable menswear collection Percival for Traidremade

The desire to save unwanted fabric was the catalyst that led Traid to launch their upcycled fashion label in 2002. Maria Chenoweth-Casey, Traidremade founder and CEO of TRAID explains that it is this ethical ethos that still drives their work today:

‘Protecting the environment by producing clothes sustainably is at the heart of Traidremade. Collaborations like these show that manufacturing high quality garments ethically is possible, providing inspiration for anyone interested in buying or making fashion sustainably.'

Wool Overcoat in Large Grey Check, £270 from new sustainable womenswear collection Olivia Hegarty for Traidremade

For designer Olivia Hegarty, the collaborations were a natural step for her, Traidremade and Percival, thanks to their mutual appreciation for beautiful clothing that is made to last:

‘We are really excited by the opportunity to champion TRAID’s work to progress sustainable fashion through its label Traidremade. The project combines Percival’s skills with TRAID’s resources. We share a love of local manufacturing and waste reduction through good design. We’re proud of the collection and it’s been a joy to work with the TRAID team.’

Playsuit in Navy Jacquard and Gold Slub, £120 from new sustainable womenswear collection Olivia Hegarty for Traidremade

Both collections will be unveiled this evening at Percival’s Soho store where they will be available to purchase: 43 Berwick street, Soho, London, W1F 8SB.

They are also available online at All proceeds support Traid's work in international development, their projects to educate the public about clothes reuse, and their work in reducing the environmental impact of the textiles industry.

Smart Blazer in Light Grey Check, £275 from new sustainable menswear collection Percival for Traidremade


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